Your bra supports you through long workdays, busy mornings, evening outings, workouts, and everything in between. It is one of the hardest-working essentials in your wardrobe, yet it is often the most overlooked when laundry day arrives.

The truth is simple: a little extra care goes a long way. Just a few mindful habits can help your favourite bras stay comfortable, supportive, and beautiful for much longer.

1. Fasten the Hooks Before Washing

Before your bra goes anywhere near water, hook it closed. This simple habit prevents hooks from catching on lace and delicate fabrics while protecting the elastic from unnecessary stretching.

2. Wash Gently, Love Longer

Whenever possible, hand wash your bras in cool water using a mild detergent. It is the gentlest way to care for delicate fabrics, elastic and underwires.

If you prefer using a washing machine, place your bras inside a mesh lingerie bag and select a gentle cycle with cold water. Avoid hot water, as heat gradually weakens elastic fibres and reduces long-term support.

3. Let Them Air Dry Naturally

Never wring or tumble dry your bras. Instead, gently press out excess water using a soft towel and lay them flat to air dry. High heat can permanently damage elastic and distort moulded cups.

4. Store Them Beautifully

Store moulded and padded bras with the cups facing upward, nesting one inside another instead of folding them. This helps maintain their shape and keeps them looking beautiful for longer.

5. Build a Beautiful Rotation

Even the finest lingerie deserves a day to rest. Rotating between three or four bras allows the elastic to recover naturally and significantly extends the life of every piece.

Consider keeping these essentials in your wardrobe:

• T-Shirt Bra for everyday comfort.
• Sports Bra for active days.
• Fashion or Lace Bra for special occasions.
• Seamless Bra for invisible support under fitted outfits.

Discover different styles in our guide to bra types.

6. Know When It's Time for Something New

Even with exceptional care, every bra has its natural lifespan.

• Everyday Bras: Replace every 8–12 months.
• Sports Bras: Replace every 6–8 months.
• Replace sooner if: the band rides up, straps no longer stay adjusted, or the cups lose their shape.

Before replacing your favourite bra, revisit our Bra Size Guide to ensure you're wearing the perfect fit.

Because You Deserve Comfort That Lasts

A beautiful bra is more than lingerie. It is confidence, comfort, and everyday support. With just a little extra care, your favourite pieces will continue to fit beautifully, feel luxurious, and perform exactly as they were designed to.

She shows up for everyone else. Give your lingerie the care it deserves, and it will return the favour every single day.

Ready to refresh your lingerie drawer? Explore the Collection →